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Developed the brand identity for an AI-powered customer experience software.  Design direction for UI / UX and marketing teams to integrate the brand across digital applications including the platform, user experience design system, style guide, brand asset library, website, landing page, social media, motion graphics, demo videos, email campaigns, and presentations. Design scaled from digital to print communications for events including collateral, signage, stationary and merchandise. 

Social media content themed by customer persona to engage audience with videos, platform tips, and educational articles

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