World of Watson

World of Watson was the IBM event centered around cognitive technology. I worked as an art director on the Drury creative team, in collaboration with the IBM brand team, to design branded environments for social spaces, presentations, activations and an outdoor festival.

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The Plaza: Outdoor Festival
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Digital Wayfinding
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Micro Theater & Viewing Area Renderings
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Micro Theater & Viewing Area Floorplans
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Cognitive Activation
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Photography Credit: Drury Design, IBM and Bill Virun (VisuallyAttractive).

Drury Core Creative Team:

Overall Creative Director: Chris Drury

Creative Writer & Strategist: Rebecca Leatherman

Overall Logistics & Media Lead: Merissa Miranda-Birot

Lead Designer: Walter Soyka

Art Directors: Fallon Kesicier and Mike Ledin 

Scenic Designers: Gonzalo Ferrer, Jerrod Smith and Devin Chambers

Stylist & Coordinator: Anna Schuliger