World of Watson
World of Watson was the IBM event centered around cognitive technology. I worked as an art director on the Drury creative team, in collaboration with the IBM brand team, to design branded environments for social spaces, presentations, activations and an outdoor festival.
Photography Credit: Drury Design, IBM and Bill Virun (VisuallyAttractive).
Process imagery with photography are for layout position only, not intended for final event use.
Drury Core Creative Team:
Overall Creative Director: Chris Drury
Creative Writer & Strategist: Rebecca Leatherman
Overall Logistics & Media Lead: Merissa Miranda-Birot
Lead Designer: Walter Soyka
Art Directors: Fallon Kesicier and Mike Ledin
Scenic Designers: Gonzalo Ferrer, Jerrod Smith and Devin Chambers
Spaces Coordinator & Art Director: Anna Schuliger
Digital Signage: Denise Hesse