World of Watson

World of Watson was the IBM event centered around cognitive technology. I worked as an art director on the Drury creative team, in collaboration with the IBM brand team, to design branded environments for social spaces, presentations, activations and an outdoor festival.

The Plaza: Outdoor Festival
Digital Wayfinding
Micro Theater & Viewing Area Renderings
Micro Theater & Viewing Area Floorplans
Cognitive Activation

Photography Credit: Drury Design, IBM and Bill Virun (VisuallyAttractive).

Drury Core Creative Team:

Overall Creative Director: Chris Drury

Creative Writer & Strategist: Rebecca Leatherman

Overall Logistics & Media Lead: Merissa Miranda-Birot

Lead Designer: Walter Soyka

Art Directors: Fallon Kesicier and Mike Ledin 

Scenic Designers: Gonzalo Ferrer, Jerrod Smith and Devin Chambers

Stylist & Coordinator: Anna Schuliger